Mark KesslerDirector of CX Transformation, Digital Consumer Group
1:50 PM Inspiration from Telcos- Harnessing Digital Innovations to Drive Customer Experience Engagement With Simplicity
Open banking will mark the beginning of blurring industry lines and interconnectedness throughout the financial system. Open API platforms will create countless opportunities to develop innovative customer experiences through seamless customer data flow. In this session, hear from Optus who are transforming their digital strategy to develop and implement simple, relevant, streamlined customer experiences.
In this session…
- Gain insight into consumer needs and trends in an increasingly digitised world
- Understand the importance of developing a seamless customer journey
- Gain insight into the digital strategies which can be adopted to drive customer engagement and retention